How Websites Affect AdWords
Websites are just as complex and difficult to get right as AdWords accounts! More often than not, this is where the bottleneck lies, and it can be frustrating from your AdWords Guy’s point of view because websites aren’t always as flexible as they could be. Sites must obviously be credible and user-friendly, allowing customers to be able to easily navigate to find what they are looking for. The customer process is vital – everything they see and think from landing on your site through to making contact (or your ‘most wanted response’) is an opportunity for resistance. If you need assistance with building or modifying a site, contact me or see more on the services page.
The Customer Process
Is it clear what a customer should do next? Some customers won’t like using the phone, so its essential to have other means of easily contacting you. If they do phone, is the person who answers the phone going to sound credible, professional, and friendly? Its amazing how many people answer the phone in shockingly unprofessional ways! We once had a client with a great campaign, lots of great enquiries, but very poor conversions because his telephone manner was so awful! Poor receptionists are also common – each step in the customer chain is going to lose you customers, so it must be as water-tight as possible.
Comments
Would you like to comment?