The Importance of the Right Attitude!

A positive mindset is essential for recognising opportunities, being confident about your decisions and attracting good ideas. Are you watching your customers or watching the pennies?

The Recession

The tough economic climate has justifiably made business owners very cautious about spending – and marketing budgets are often the first to go. This is actually counter-intuitive, because saving money is no way to make money – especially when you’re losing out on making new customers. This effect has actually reduced click prices in a number of industries, and improved the market for those with more confidence in their budget.

Its essential to have confidence in your business – and believe in your product or service. By this I don’t mean blind positivity and saying “my business is great” even if its completely flawed (as you regularly see on Dragon’s Den for example!) But its worth testing your business, your landing page, to build a statistical confidence that it works. You can then justify budgeting for the necessary clicks to get you the sales or enquiries that you need, or invest in experimenting with online marketing as a way to test your site, product or service. In this light, no money is wasted, because you are either buying valuable customers, or buying valuable information that will help steer you towards making more profit in the long term. Its all positive feedback – showing you where the bottlenecks are. When managing new AdWords accounts we’re always cautious to start slow – and see how things go before upping the budget. If lots of money is being spent before conversions come in, then something needs to be changed. Similarly, there’s no point in being too frugal – or you could be waiting far too long until the statistics bear any significance.

Is Cheaper Always Better?

Its not uncommon for our potential customers to find cheaper quotes elsewhere for AdWords management – which suits us fine! We’re aware that there is some very poor work out there because we have seen the horrors in peoples accounts who have switched to us from other agencies. We’d rather work with clients who value thoroughness and understand that the best return on investment isn’t always going for the cheapest option. If you don’t get the best results possible, then it could actually be a far more expensive option. Our prices are extremely reasonable based on the time we invest into accounts, the specialised processes and the one-to-one expert service that we provide.

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